Why hire a consultant?
Rent a brain. Hiring a business consultant for a project or on a temporary basis can fill the gap as a private confidante or confidential partner until you decide when. You won't have to make a consultant a full-time employee, so breaking off the relationship is relatively easy and cost-effective.
Manage change (& take the heat). Consultants foster change in organizations, so if your company is rife with internal squabbling concerning imminent changes, bringing in a consultant can break the logjam. Consultants know that they're often brought in for political cover and will shoulder blame for unpopular changes such as reducing head count and other cost-cutting measures.
Share & implement best practices. Consultants are the leading experts in the fields they work in. They've worked directly in and with leading companies to implement change. If you want best practices in areas such as operations and management, then consultants are the best source available. Why try to invent a best practice when consultants have already lived through them and implemented some with multiple clients?
Infuse creativity & progressive thinking. Consultants have a fresh perspective on your business, so having an outsider come in and offer ideas can be tremendously helpful. Sometimes your in-house people are too close to your company and don't have the perspective to examine the bigger picture within your market, but consultants can share valuable insights that boost your internal creative thinking.
Deliver training. You can hire a consultant to share knowledge about almost anything. Consultants are born trainers, so they're a natural choice to do a training course or day-long presentation for your company in almost any area. A good consultant blends theory and practice, and this can deliver high value to your company.
Only you know the particular needs of your company, but chances are that a consultant can help turn those needs into highly beneficial solutions.
Why hire a professional coach?
You feel stuck.
You're lacking purpose.
You've lost your passion.
You don't look the part.
You've sent out lots of resumes without success.
You're attempting a major career pivot.
Networking is not your thing.
New Content =
When you publish new content, you present yet more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.
Why is content critical?
Fresh Content =
Webmasters strive to achieve industry “authority” in Google’s eyes. The predominant strategy to becoming an authority site is by abiding by the SEO adage, “content is king.” The more valuable content you can publish that pertains to your industry, the greater the authority potential.
When you design your website for and around the customer, they feel as if they are the main character of the story.No longer should websites be braggadocious information warehouses. Fresh, navigable, and functional are key. Reviews and testimonials lend credibility.