Extend your reach. Go beyond social media. Email remains the top tool for promoting your business, agency, or nonprofit. Create amazing email marketing campaigns on the same level as big-box brands.
Email (Inbound) Marketing Benefits
Reach the right audience in the right place to generate quality traffic.
By focusing your inbound marketing strategy on reaching the right audiences in the right places, you can attract your target customers in order to meet your digital marketing objectives. This is instead of spending money attracting traffic from people who are unlikely to ever convert.
Inbound marketing is all about giving potential customers the information they are looking for – even if they don’t know it – in a creative and engaging way. It’s not about pushing unwanted sales at every opportunity.
Stay top of mind.
By using inbound marketing as a way to present your brand as a useful and reliable resource, the hope is they’ll come to you when the time arises to purchase your product, hire you for a service, or donate to your cause.
Protects from over-reliance on one channel.
By pursuing quality traffic from a variety of sources – organic search, social media referrals, referrals from other websites talking about your amazing work – you reduce the reliance on one channel alone, and therefore the associated risk. It's true, 73% of millennials prefer communications from businesses to come via email.